Adapting as a hotel group is a difficult task. But as any distribution manager will attest, if you can respond quickly to trends and come up with the right solutions, the positive end results are real. For PPHE Hotel Group, a hospitality real estate company that operates the Park Plaza and art’otel brands across Europe, that’s certainly true – its laser-like focus on responsiveness is proving invaluable right now. As markets come to life and PPHE’s award-winning hotels and restaurants fill up in one region, another region can simultaneously experience a slowdown, and the need for adaptability is essential. PPHE’s distribution team, which caters to both the leisure and business sectors, has turned to multi-property eDOT, which enables its hotels to centrally load, manage and distribute their rates to help them operate smarter in the current climate. In addition to the efficiency that comes with working across multiple markets and ever-changing demands, support and reliability were two other concerns for Michel, particularly in planning for the European summer. “While the health check feature allows us to see any issues in one tab, when we need further assistance, the Edutel team is always very responsive and knowledgeable,” he said. “As the first hotel company to go live with the Opera Xchange interface, we worked closely with the development team in Sydney and our system improvement requests were always addressed and implemented.” “The team understood our needs and tweaked the interface to optimize performance accordingly. The reliability of Edutel Multi-Property is also important to us. The technology is robust and stable, and we rarely experience channel outages.