When comparing channel managers, it's important to understand what features and functionality are important to your hotel. Are you a large or small business? What challenges do you face?
When you look at providers, ask questions like:
- Does this channel manager easily connect to the channels I need?
- Does it integrate with other systems I use?
- Does it have the depth and breadth of features I need?
- Does it make the experience user-friendly and provide the reporting I need to maximize revenue?
Most importantly, you need to consider the user-friendliness of the technology and services. Does it require advanced technical skills? Can you manage your direct and indirect channels from one location? What support is available if something goes wrong? A channel manager that meets these criteria will save you hours, minimize your resource consumption, and allow you to quickly optimize your entire distribution strategy.