What are Google Hotel Ads? Google Hotel Ads is an advertising service from Google for hotels. Just as in general online searches, advertising results appear at the top of the page, so too in the Google Hotels section. Hotels can use these ads to increase their website traffic and direct revenue. These ads also appear on mobile devices and other Google applications, such as Maps. The importance of Google Hotel Ads for hoteliers and eco-lodge owners These ads show users what hotels and eco-lodges are available and within their budget. Many hotels cannot reach the first page of Google and the top of search results using organic search methods alone. Google Hotel Ads allows hotels to be seen and grow their business for a certain cost. How Google Hotel Ads Work Google Hotel Ads works similarly to other advertising channels, except that it also allows hotels to display ads. Creating a hotel profile on Google and providing up-to-date information optimizes search results. Using an online reservation system or Channel Manager (online sales channel management platform) to update inventory and rates helps hotels to be more visible in search results. And expand their online sales network (click here to learn about the benefits of the Edutel online sales channel management platform). Google Hotel Ads Costs The costs of these ads vary depending on the hotel’s location, competitors, and budgets defined by the hotel. Types of budgeting methods include commissions, cost-per-click (CPC), and incremental CPC. Hotels can adjust their strategy based on high and low seasons to compete with other hotels and market needs. Conversion rate The average Google Ads conversion rate is 4.72%, while the Google Hotel Ads conversion rate is 3.55%. It varies greatly depending on the season and your performance in cyberspace (website and social networks). Benefits of using Google Hotel Ads 1. Increased visibility: By investing in Google Hotel Ads, your hotel will be displayed in search results and your hotel branding as well as your online audience will increase. 2. Compete with OTAs: By directing users to your website, you can avoid OTAs’ commission fees and high discounts and increase your profits 3. Targeted advertising: Google Hotel Ads allows for targeted advertising with specific keywords. You can focus on your specific target market and convert them into customers. 4. Cost control: Using the PPC system, you can control your advertising costs. You don’t need to blindly spend huge budgets on untargeted advertising. Start with a specific amount for a specific period of time. 5. Remarketing: Showing ads to users who have already visited your website can lead to increased awareness and trust, and ultimately bookings. This service is called RETARGETING.
How to set up Google Hotel Ads First, you need to verify your hotel profile on Google and enter accurate and up-to-date details. Then, using a channel manager like (Advertel Online Sales Channel Management Platform), connect your inventory and rates to Google and ensure that your hotel meets the requirements to display ads. Using Advertel online sales solutions can help you manage your ads in a targeted and effective way. Google Hotel Ads Manager There are many advertising companies that run Google Ads, but when it comes to hotels, only Advertel can manage Google Hotel Ads and develop online sales. Take control of inventory, rates and room policies and offer direct domestic and international online sales to hotels. Advertel is the most reliable solution to increase your hotel’s revenue and market share
Best practices for managing Google Hotel Ads 1. Test ads: Test your campaign execution model with Google’s Ads Preview tool. 2. Set up automated rules: Be flexible in campaign execution, and you can change and optimize keywords, budgets, and other indicators in your current campaign based on weekly feedback. 3. Focus on equivalent rates: Make sure prices are the same across all channels. You should monitor and specify the display of your hotel rates across all channels. 4. Accurate content management: Up-to-date and accurate content on your hotel profile and website is very important. You can use Edutel’s hotel content production team for this. 5. Focus on low season: Focus your advertising budget on low season dates and when hotel occupancy is low. Edutel’s team of consultants has solutions for you regarding pricing. 6. Know variable costs: Consider changes in advertising management and budgeting costs. Using Google Hotel Ads, hotels can increase their online visibility, compete directly with OTAs, and target their ads to achieve better results.
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