What is a hospitality event?
A hospitality event is a gathering where business owners, exhibitors, and consultants can come together to network, learn, and build relationships.
Globally, the industry is worth approximately $5 trillion, so hospitality events can encompass a wide variety of events and attendees, from thought leadership conferences, product showcases, festivals, and more.
For hoteliers, hospitality events are often about finding new strategies, products, or partners to grow their business success.
This blog will tell you everything you need to know about attending hospitality events as a hotelier.
Why should you attend hospitality events?
Hospitality events can be valuable for accommodation providers for a number of reasons, including:
1. Increase knowledge and learn new ideas
Attending an event where industry experts are also participating or speaking is a great opportunity to ensure you can keep up with the latest trends, data, and strategic thinking.
You can also gain inspiration from talking to other hoteliers and understanding what they do to achieve results in their businesses.
You will usually have access to workshops, presentations, speaking panels, and even booked appointments to learn new things or explore specific topics of interest to you.
For example, maybe you were considering investing in new hotel software to run your business. Speaking to vendors like SiteMinder who are attending events allows you to delve deeper into the potential growth your hotel can achieve with technology solutions.
2. Networking and Strengthening Relationships
Meeting people in person gives you the unique opportunity to have meaningful conversations that are more difficult to reach over the phone or email.
Whether with other accommodation providers, software companies, expert consultants or suppliers, speaking to each other at events can lead to new opportunities for you to maximize performance and revenue across your hotel and its various departments.
Connecting in this way is important because it means you don’t miss out on the latest news and developments and you can feel like you’re part of the larger hospitality community.
3. Personal Development
There’s always room for personal growth, and attending industry events is the best place to start.
By bringing together a wide range of experts, you’re sure to see ideas, thought processes, and products you’ve never encountered before and can use to your advantage.
You may also come across workshops that focus on building specific skills, such as leadership, management, or analytics.
It’s also an opportunity to establish yourself as a strong brand and a voice of authority in the industry.