What are Chinese travelers?
Chinese travelers are people who live in China and travel within their country or internationally to various destinations around the world. This group has become a significant force in the global tourism industry due to China’s large population, growing middle class, and increasing disposable income.
Chinese travelers are known for their distinct travel preferences and behaviors, which include a strong affinity for mobile booking platforms, a preference for experiential travel, and an emphasis on cultural and culinary experiences. While they are an incredibly diverse group, they often seek out destinations that offer a combination of historical significance, natural beauty, and modern amenities.
Why should you attract the attention of Chinese travelers?
China is home to one of the largest outbound tourism sectors in the world. When you start attracting this crowd, you don’t just open your doors to a few more guests. You are tapping into a huge wave of potential visitors. And we’re not just talking about pure numbers here. Chinese tourists are known for their willingness to spend generously on accommodation, dining and shopping, making them a dream demographic for any hotel looking to increase its profits.
What about hard numbers? According to Statista research, travel and tourism market revenue is projected to reach $184.50 billion in 2024. This market consists of more than 300 million people.