What is travel technology?
Travel technology includes digital tools and platforms aimed at streamlining operations and enhancing the guest experience in the travel and hospitality sectors. This includes advanced booking engines, property management systems, customer relationship management (CRM) software, AI-based chatbots, and more. These technologies are designed to automate routine tasks, free up staff for personalized guest service, and provide valuable data insights to improve operations and guest satisfaction.
The hospitality industry is designed around face-to-face conversations to foster healthy relationships and trust between provider and patron. Some of the most successful business owners probably don’t hesitate to call their regular customers because it’s an attitude that consistently delivers high-quality service.
It is interesting to note that the hospitality industry is increasingly dependent on technological systems that can limit the amount of interaction people have with each other, but in some cases can significantly provide the opportunity for hotel staff to give maximum attention to guests.
Here’s how the travel industry is changing and the potential negative and positive implications for hotels.